“I am a PWLLE in a leadership role growing collective care + community through peer-led harm reduction work. We worked with catalyst haven to produce a video of community response to the loss of our funding for our programs.
It was a healing experience to work with Kira Steele of catalyst haven during this challenging time of loss & grief for our community; because of her own lived experience, the project was held with care, dignity and commitment to amplifying our voices.
Kira fostered trust and safety and was responsive and accessible throughout the project. As we grows ecosystems of collective care it has been so gratifying to find a digital communications company to work with that has shared values, and a new relationship of solidarity and allyship has been born from this work. Thank you Kira for your expertise and your shared vision.”
- Jaylene Schieble, Sunshine Coast Peer-led Harm Reduction Program Lead
Care Without Coercion
Catalyst Haven proudly designed and led Care Without Coercion, a three-month public education and advocacy campaign responding to Alberta’s proposed Compassionate Intervention Act. With no pre-existing platform, we built the campaign from the ground up, creating a bold, community-driven movement that placed dignity, autonomy, and evidence-based care at the center of the conversation.
What We Delivered:
A fully branded campaign identity, messaging framework, and website hub
A Digital Action Toolkit with storytelling templates, petitions, and letter-writing resources
Coordinated social media strategy across Instagram, Facebook, and LinkedIn
Direct advocacy support including backgrounders and calls-to-action for decision-makers
Partner engagement and coalition-building across harm reduction and health sectors
Impact:
In just three months, Care Without Coercion mobilized hundreds of supporters, generated widespread digital engagement, and positioned lived experience as the campaign’s driving voice. The movement sparked province-wide conversations on dignity and choice in care and produced a comprehensive Campaign Report to sustain advocacy beyond the campaign timeline.
"Catalyst Haven brought this campaign to life with creativity, professionalism, and deep respect for the voices of people most impacted. Their strategy and digital tools made it possible for a grassroots idea to become a visible, values-driven movement."
Straight from the Source
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Changemark hired Kira Steele to be part of the company for sales, networking and strategic sales planning and execution specifically for attendance at 2 International conferences in the area of substance use and drug policy, in which over 200 leads were generated. As a result the good work on this job, we hired Kira to execute a client landscape assessment in the province of Alberta. She was able to identify areas within each potential client organization areas that Changemark could support and subsequently where to allocate resources. I honestly cannot say enough, she is amazing to work with, outstanding personality and interpersonal skills for networking and working on teams. Kira’s critical evaluation of potential opportunities and where resources should be allocated supported our sales team in a very effective way. In addition to activities and job related tasks, Kira cares deeply about the community members, and is always centering the conversation around this in every step of her work. I would highly recommend Kira to work on these types of initiatives and we very much look forward to continuing to work with her going forward!
Jill Fikowski
Founder + CEO, Changemark Research + Evaluation
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Kira’s work on my digital branding and website was nothing short of transformational. She took complex scientific concepts and distilled them into clear, engaging, and empowering content that resonates with the women I support. Her keen understanding of branding ensured that every element — from the website design to the messaging — beautifully reflected my mission of making science accessible and providing meaningful support to neurodivergent women. Kira masterfully balanced professionalism with warmth, creating a brand identity that is both credible and approachable. Her expertise, creativity, and deep commitment to my vision have been invaluable in bringing my work to life in a way that feels authentic and impactful.
Dr. Jenna Dunlop
CEO, Dr. Jenna Dunlop
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The expertise in digital strategy transformed how we connect with our audience. The RHR branding reflects who we are on our social media and digital presence has sparked real conversations in our community.
Alex Taylor
Community Member, Rural Harm Reduction
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They brought our vision for the BLGC to life through intentional branding that truly resonated with our community. Their expertise ensured our message wasn’t just seen — it was felt.
Tally Nixon
Board Member, Boring Little Girls Club
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Working with Kira on our website and digital strategy was an absolute game- changer. She has a rare ability to balance creativity with strategy, ensuring everything is visually compelling while also optimized for engagement and functionality.
Jax Skorpack
President, WildFree Canine Services

