Digital strategy
In today’s digital-first world, a well-structured, mission-driven online presence isn’t just an asset — it’s a necessity.
At Catalyst Haven Digital Communications, we specialize in helping organizations in the substance use and mental health sectors develop ethical, effective, and sustainable digital strategies that drive engagement, improve accessibility, and enhance impact.
We recognize the complexities and sensitivities of these fields, ensuring that every strategy we create is aligned with sector-specific best practices, harm reduction principles, and trauma-informed approaches.
Why does your organization need a digital strategy?
To ensure your efforts align with your organizational goals
To reach your target audience effectively and empathetically
To measure success and adapt to changing needs with precision
We offer a variety of digital strategy services including:
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We conduct a deep dive into your current digital landscape, analyzing your website, social media platforms, online engagement strategies, and digital content. Our audit identifies:
Strengths that can be leveraged for greater impact
Gaps and challenges that may hinder engagement or trust-building
Opportunities for growth, innovation, and alignment with your mission
This assessment provides a data-backed foundation for strategic improvements, ensuring that your digital presence truly reflects your organization’s values and objectives.
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No two organizations are the same. That’s why we take a collaborative, data-driven approach to strategy development.
We work closely with your organization to design a customized, mission-focused plan that:
Aligns with your organizational goals and community needs
Enhances accessibility, inclusivity, and ethical communication
Integrates best practices for digital engagement in mental health and substance use advocacy
Provides clear, actionable steps for implementation
Whether your focus is education, harm reduction, crisis support, policy advocacy, or community engagement, we craft strategies that resonate with your audience and amplify your impact.
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A strategy is only as effective as its execution. We offers hands-on support and guidance to bring your digital strategy to life. This includes:
Developing and optimizing content strategies
Establishing clear workflows and internal processes
Training your team in AI-powered tools, digital best practices, and ethical storytelling
Setting achievable milestones to ensure steady progress
We empower your team with the skills and resources to sustain and evolve your digital presence over time.
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The digital landscape is constantly changing. That’s why we take a continuous improvement approach, regularly assessing the effectiveness of your digital strategy and making necessary adjustments. We provide:
Performance tracking across key digital channels
Insights into audience engagement trends and behavioural patterns
Strategic pivots based on new opportunities, challenges, or sector shifts
By staying agile and adaptable, we help ensure that your digital presence remains relevant, impactful, and aligned with your evolving goals.
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Data is a powerful tool for storytelling, stakeholder engagement, and securing funding. Our comprehensive reporting services provide:
Regular performance reports with key metrics and insights
Demonstration of impact through data-driven storytelling
ROI analysis to showcase value to funders and stakeholders
Recommendations for improving engagement, conversions, and outreach
We translate analytics into actionable insights that help you refine your strategy, secure funding, and demonstrate the tangible impact of your work.
We also recognize that many organizations in these sectors operate with limited fiscal resources.
That’s why we offer Equity-Based Pricing, ensuring that our expertise is accessible to all organizations dedicated to creating meaningful progress.
Capacity Building
At Catalyst Haven Digital Communications, we believe in empowering organizations with the skills and tools needed to sustainably implement effective digital communications strategies. Our Capacity Building services focus on equipping your team with the knowledge and confidence to manage digital storytelling, AI integration, social media, content creation, and data-driven decision-making, ensuring long-term success in your digital communications efforts.
This work is particularly important in fulfilling Truth and Reconciliation Commission (TRC) Call to Action 92: Business and Reconciliation. Indigenous Peoples are overrepresented within the substance use and mental health space due to the ongoing impacts of colonization, systemic discrimination, and intergenerational trauma. At Catalyst Haven, we are committed to leveraging digital communications to challenge stigma, promote culturally safer approaches, and support Indigenous-led solutions that prioritize healing, self-determination, and community care.
Through our Capacity Building services, we aim to not only strengthen digital strategies but also foster meaningful partnerships, amplify Indigenous voices, amplify under-represented and under-invested voices and support digital equity for communities.