Social media
Social media is a powerful tool for advocacy, education, and community-building in the substance use and mental health sectors.
When used strategically, it can amplify your message, connect with key audiences, reduce stigma, and drive real-world action.
At Catalyst Haven Digital Communications, we help organizations navigate the complexities of social media with ethical, mission-driven, and data-informed strategies. Our approach ensures that your digital presence is purposeful, inclusive, and aligned with best practices in harm reduction, mental health advocacy, and trauma-informed communication.
Why does your organization need social media?
To expand your reach and increase visibility in the digital space
To engage directly with those who need your services or support your mission
To position your organization as a leader and advocate in your field
We offer a variety of social media services including:
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A strong social media presence starts with a clear, goal-oriented strategy. We develop customized social media plans that:
Align with your mission, values, and advocacy goals
Identify the right platforms to reach your target audience (e.g., Twitter/BlueSky for policy discussions, Instagram/Facebook/TikTok for community engagement, LinkedIn for funder outreach)
Define key audience demographics, engagement patterns, and messaging approaches
Establish content themes, including harm reduction education, mental health awareness, success stories, and calls to action
This strategy serves as a roadmap, ensuring that every post, campaign, and interaction supports your broader mission and fosters meaningful engagement.
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A strong social media presence requires consistency and intentionality. We develop:
Monthly content calendars with pre-planned posts, key messaging, and engagement opportunities
Sector-specific posting schedules to ensure content reaches the right people at the right time
Integrated campaign planning to align with important awareness days, advocacy efforts, and funding opportunities
By taking a structured and proactive approach, we ensure that your social media remains relevant, engaging, and mission-driven.
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Your content should educate, engage, and inspire action while remaining ethical and inclusive. Our content development services include:
Educational infographics that break down complex topics such as harm reduction, mental health support, and policy changes
Impactful photos, videos and animations that tell compelling stories, highlight lived and living experiences, and drive engagement ethically
Thoughtful and stigma-free copywriting that fosters trust, promotes advocacy, and avoids harmful language
Branded graphics and templates that ensure a cohesive, professional digital identity
We ensure that all content is trauma-informed, evidence-based, and tailored to the unique needs of the communities you serve.
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Social media isn’t just about posting—it’s about building relationships. We provide:
Account management and engagement, ensuring timely responses to messages and comments
Active participation in relevant conversations, fostering discussion and amplifying important voices in the sector
Community moderation, ensuring safe, respectful interactions on your pages
Connection-building with key stakeholders, including partner organizations, funders, and advocacy groups
Our approach helps create a digital space that is supportive, informative, and aligned with your organizational values.
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Understanding the impact of your social media efforts is key to long-term success. We provide:
Comprehensive analytics reports, tracking follower growth, post engagement, and reach
Detailed campaign performance reviews, helping you understand what’s working and what needs adjustment
Audience insights, breaking down demographic and behavioural data to refine messaging
ROI and impact measurement, ensuring that funders, stakeholders, and leadership see the value of your digital efforts
By monitoring, adapting, and optimizing your social media strategy, we ensure that your organization’s digital presence remains effective, sustainable, and impactful.
We also recognize that many organizations in these sectors operate with limited fiscal resources.
That’s why we offer Equity-Based Pricing, ensuring that our expertise is accessible to all organizations dedicated to creating meaningful progress.
Capacity Building
At Catalyst Haven Digital Communications, we believe in empowering organizations with the skills and tools needed to sustainably implement effective digital communications strategies. Our Capacity Building services focus on equipping your team with the knowledge and confidence to manage digital storytelling, AI integration, social media, content creation, and data-driven decision-making, ensuring long-term success in your digital communications efforts.
This work is particularly important in fulfilling Truth and Reconciliation Commission (TRC) Call to Action 92: Business and Reconciliation. Indigenous Peoples are overrepresented within the substance use and mental health space due to the ongoing impacts of colonization, systemic discrimination, and intergenerational trauma. At Catalyst Haven, we are committed to leveraging digital communications to challenge stigma, promote culturally safer approaches, and support Indigenous-led solutions that prioritize healing, self-determination, and community care.
Through our Capacity Building services, we aim to not only strengthen digital strategies but also foster meaningful partnerships, amplify Indigenous voices, amplify under-represented and under-invested voices and support digital equity for communities.